The 1950’s-70’s, only featured 20-35 per cent of characters who were females, the figure had increased by the mid 80’s, but women were still not shown with leading roles.
Miles (1975) found that there were equal proportions of men and woman in situation comedies but the gender roles could still have been sexist.
Davis (1990) noted how women appeared more on screen for action-adventure shows by 29%.
1970’s saw males to be the dominant characters as well as decision makers.
Mc Neil (1975) concluded that women’s movement was totally ignored due to the fact how they were shown as married housewives as the only position held.
Men were more likely to be assertive and adventurous whilst woman passive and weak.
Gaye Tuchman: says how ‘Women don’t count for much’ and ‘they don’t matter much in American Society.’
Dyer: says how there are different programmes and types which ‘Feature women in a more central way.’
Gillian Dyer: Women in central roles (police, crime) had increased, portraying their power and gender.
Sharon Smith: Argues how women’s roles in movies always ‘revolve around her physical attraction.’
Ann Kaplan: says how women are an object of the male gaze and ‘their desire is subjected to male desire.’
Kathio Maio: mentions in her book how women are ‘portrayed as powerless and infectual.’
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