Saturday

Easter Work!!

Outline Recent Significant Developments In One Genre Of Your Choice. Illustrate Your Answer With Examples.
(June 2003, a)


Introduce my Essay, explain how the genre i will focus upon is the Slasher Genre. Introduce a list of films i will talk about. (film club)
Para 1 = talk about genre in general. Genre is not fixed. Its dynamic and changes over time. Mention Zeitgeist and explain the first text, Psycho (1960)
Para 2= talk about the way genre has started to develop. The different changes in technology are starting to take place as well as society having an impact (TCM – Petrol finishing at station)
Para 3= Audience reaction to slasher genre. How so much has changed since first movie and the different changes in society. More appearances of Final girl and women having more screen time.
Para 4, list of films compared to Psycho. How genre has developed since the very first Psycho. How the slashers become more engaging with audience and summarise the different effect on the audience.
Para 5= Talk about the way the different franchises have started which have been a result of the slasher genre. It repeats and repeats until something new is introduced and then repeats again. Institutional approach.
Conclusion = summarise each para and say how the slasher genre consistently brings its audiences adapted elements of past movies. Talk about the most well known movies and the institutions behind them. How genre will continue to change.


"Genres Must Adapt In Order To Survive." Discuss. (June 04 b)

Introduction= a brief introduction to introduce the genre I will specifically refer to. It will be slasher as I have studied this over the past term in depth.

Para 1= Explain how genre changes over time reflecting the zeitgiest based on the changes in society as well as the technoloy changes in society as well.

Para2= Explain the before and after theory, Rick Altman. Similarities and differences between the Slasher genres different movies. TCM old and new.

Para 3= genre must adapt to changes because of the audience expectations + changes in censorship and institutions. Elaborate.

Para 4= How the representation of characters has changed overtime, therefore genre has to adapt diferent character roles into its texts. E.g, 'Teens have become diffrentiated.'

Conclusion = Sum up all of the paragraphs and make a statment for the fact that genre must adapt anbd explain why usinmg textual refrences to the slasher genre texts.

Compare Two Examples, From Different Decades, Of Any Media Genre Of Your Choice. Describe And Account For The Major Differences And Similarities Between Them.
(Specimen Question, 2000 b)


Introduce my essay, and talk about the slasher genre and explain how this is the genre i will focus upon.

Para 1= I would talk about Psycho as it is believed to be the 'Grandaddy of the slasher genre' Explain how the changes in society have given women such a large on screen role.

Para 2= Use migrain to discuss Psycho and comparative text 'Switchblade Romance' I will compare the differences in time, technology and how the genre has developed.

Para 3=Show similarities like, final girl, blood, murder connotations etc, and compare to differences in technology of black and white, colour.

Para 4= Say how change is because of the Zeitgiest andhow it is a result of the fact that genre has changed over time.

Para 5=The effect the movies had on the audience when they were released. Psycho was popular and had strict viewing time. How switchblade romance differs etc.

Conclusion= outlining similarities and differences. Explain the reasoon for the huge change.

Sunday

Texas Chainsaw Massacre..Essay

The original movIe which was released in 1974 was written and directed by Tobe Hooper and Kim Henkel. The original movie is recognised as a spin off from Alfred Hitchcocks Psycho. The movie cntinues to follow the generic codes and conventions of many different slasher genre texts from the past, using elements of these within this actual text.
The new version of the original was released in 2003 as a re-make. The re-make derives off the original follwoing similar conventions. The psychopathic killer is still letherface, and the remaining surviving character remains to be a final girl.

The movie uses elements of the zeitgeist as it has an impact on the way both of the plots differ from each other. The original movie reflects up on the zeitgeist the way that the characters go to the gas station and the gas station owner says how the gas is coming. This is reflected on the times actual economic environement, also at that time the characters are going to see their grandads grave? but the new movie targets the youngsters through showing how the characters are going to a music concert.

The remake depicts the characters picking up a female hitch hiker who shoots her self in the van. This differs from the original on how previously it was a male and leatherfaces actual brother but this time the character as represwented as a traumatised victim most definately of leatherface. The reason why the girl is represented as a vicitim of leather face is because of thefact that as she acts traumatised and very worried in the beginbning, is exactly the same way the final girl acts at th end of the movie.

Wednesday

re-drafted

“In Long Beach, is all comes down to what you look like, it’s all about colour.”[1]
Does the movie ‘Freedom Writers (2007, Richard LaGravenese, USA)’ reinforce common stereotypes of people from ethnic minority backgrounds?

It has almost become somewhat of a tradition, for ethnic minorities to always be related within a circle of violent behaviour. The media constantly targets youths from different minorities in ways where hegemony uses culture to promote power. In this case it would be the ruling by cultural influence where white people have the power and dominant control over people from ethnic minorities.

Set in Long Beach, California, Freedom Writers (2007) puts forward this negative stereotype of people within the ethnic community belonging to a vicious crime filled environment. The characters within the movie belong to a segregated community, where each race is divided into separate tribes. The students are represented as a central point to the movie, and the way they struggle to break free from the chaotic atmosphere around them to emerge as one, putting away the elements of the ‘Other’, and accepting their classmates for who they are rather than their ethnic backgrounds.

The way the movie has been constructed to be represented at its target audience is to promote that the community these students are living in, is not a racially acceptable society, and people live to taunt and abuse one another. This could be seen as the key reason behind to why the action of the youths in this film was so demoralised, as it was due to all the segregation between them. Freedom Writers holds strong stereotypes of people within the African-American, Latino, Cambodian, Vietnamese, and Caucasian race to be associated with violence, gun/gang crime and drugs which has therefore resulted in people believing in these given stereotypes.

“Racism is like a poor kid who grew up needing someone to hurt.”[2] With reference to this quote, the fact that the movie depicts how racism is accepted in the community where all characters are from is shown in detail through the different use of media language. The costume, propps and setting of the movie are all referred to as the ‘urbanised’ look, where people from this area are usually categorised in belonging to a social class of C2/D/E. The quote creates a polyvalent meaning in getting the point across to its readers, which can be seen as it meaning ‘how people who have grown up rough, tend to end up rough’ which relates to the Freedom Writers narrative very well.

Freedom Writers focuses on a true story in 1994 where a first time teacher (Hilary Swank) faces a group of students who have been considered by the government as “un-teachable, at-risk” teenagers. The movie represents street wise kids who have all witnessed fights out breaking in front of them as well as murders of their own friends and family. Stuart Hall (1977) talks about the way black people are characterized in the media; “…their ‘locations’ are the familiar real-life settings of ghetto, street, police station and drug-bust.”[3]This goes to show how each character in the movie also falls within this categorisation of what Stuart Hall refers to as being a representation of black people within movies, which helps support the fact that people from ethnic minorities are there to become objectified in negative ways.

The institution of the texts is a highly recognisable institution, ‘Paramount Pictures.’ Paramount Pictures teams up with ‘MTV Films’ to bring to its audience ‘Freedom Writers.’ The movie had a domestic total gross of $36,605,602[4], which supports that it was a very successful movie. The fact that Paramount pictures are such a hugely successful establishment shows that the movie was used as a mainstream distributor so many people would have watched the movie anyway. However, teaming up with MTV films would interest people from different backgrounds who would not have been that interested in the movie to come and watch it. This is due to the fact how the soundtracks used in the movie such as ‘Keep Ya Head Up’[5] and the soundtrack ‘I have a dream’ [6]is from a rap genre which would be targeted at people within a multicultural society and perhaps specifically people from a more ghetto and urbanised area. The fact that the institution is MTV films also supports how people from the urbanised areas are more likely to watch the movie, as it is a music based institution, meaning it will contain a lot of music that would usually appear on this mainstream channel. As people from ethnic minorities are usually associated with hip hop, grime and rap music, the stereotypes given to them of being associated within crime and drugs, sticks well and supports the negative representation of them within the community.

A theorist, Richard Dyer, talks about how ‘stars are important.’ Freedom Writers has used this approach in attracting their audiences to view the movie. Mario – a famous R‘n’B artist, plays one of the lead characters in the movie as ‘Andre Bryant’ who is represented as one of the teenagers who has just lost hope. Coming from a ‘typical broken home’ as a lot of black people are shown on screen, he struggles to maintain a good record at school, and as he sells drugs when he is out of the classroom, he just cannot find time to finish his school work. Andre – In fact, all of the characters in the movie are shown as dumbing one another down. All of the characters in the movie are portrayed as to have lost hope and are represented to be at school, because they have to and not the case where they feel that they want to.
Erin (Hilary Swank) is represented as determined to change the ways of these students and that is when she starts to personally buy books for them. When she learns that the students have no idea what a Holocaust is, she makes them study ‘The diary of Anne Frank.’ “When I write I can shake off all my cares, My sorrow disappears, my spirits are revived!”[7] The students are then given the opportunity to keep a diary themselves and then later understand the ease of writing out all of the feelings, hurt and pain they had kept inside them for so long, just like Anne Frank did, write everything out before her on blank pieces of paper, helping her emerge from what was going on around her. Their life, written on paper felt so excellent, causing them to begin changing their lives around. This part in the movie helps change the common stereotypes which are given to people from ethnic minorities. The fact that these students are prepared to leave the gang crime and swap it for books, goes to show how knowledge is something which acts like a tool in the movie and how all these negative stereotyped students really needed was someone to pay attention and not ‘dumb them down’ and classify them as ‘dangerous’ and ‘useless.’
“Racial stereotypes are among the most readily employed in the media.”[8] It is right to say that the stereotypes within contemporary society are supported with what is actually a representation of something which has been ‘constructed’ in the media. The media continuously reinforces stereotypes given to people from ethnic minorities, such as black people are always associated with drugs and gun crime. The “Oriental stereotype” of the people from the East being chaotically violent and of Asians being regarded as the ‘Other’ due to them lacking the qualities any average – in fact an average WHITE man would have.
However, although these negative stereotypes have been put forward in the media continuously, movies such as “Coach Carter (2005)”[9], “Honey (2003)”[10] and Freedom Writers challenge these assumptions. These movies all contain the Proppian Hero/Heroine who depicts the grimy scenes of the ghetto which are based at the centre of these characters hearts and then learn to interact with them in such a way that they are able to change everything around to favour these rebellious teenagers. The thing in common in all three movies is how we as an audience get a fairly accurate representation of street life. The way the characters go in their every day-to-day lives and struggles of not having money as they are from the ‘hood’, the neglect they face from people outside their race and social status. The movies also help support the stereotypes given to people from ethnic minorities, however they are also challenged and as the movies come to an end, all three movies have shown the characters have changed their lives around, from the stereotypes given, to someone who can now be accepted in society and by not being judged on their skin.

“Representation, and for that matter, stereotypes, is the making of someone into something unreal – good or bad.”[11]Freedom Writers reinforces the stereotypes given to the characters within the movie. This is created through the usage of props and characters clothing. The way the characters dress is in loose and street wise clothing. The male teenagers all wear hooded tops, which itself has a negative connotation stuck to it, as well as baggy jeans falling half way down their waists and loose baggy t-shirts, which look more like dresses! These are the representative clothes a teenager would wear; however, they are specifically worn by teenagers within the ethnic community and less likely to be worn by a white boy, within the same age range and perhaps even same society. The stereotypes of being violent are also supported through the usage of props which are given to these characters. The characters are seen holding weapons like knives and guns in some scenes, which strengthens the negative views of people, on the individuals that are being categorized here as the ‘Other’ as they are simply not like us.
“Violence only begets violence”’[12] It is always vital to remember how a person’s actions are always based upon something they may have come across in the past. Similarly, in Freedom Writers, the reason why these students are so out of control could be as they have seen one another as the ‘Other’, because they are not like them. They are different to them, they do not act and behave the way their specific ‘people’ act and behave, causing the segregation among one another.
Colonialism played a major hand in the fact that it had become adequate to be racist in the society. It was used to justify oppression and was seen as socially acceptable. This reflects on the way that as well as colonialism, the way that some historical issues prevailed was also a reason why it is still ok to categorise people from ethnic minorities. As the text is polyvalent it all depends on the audience’s social, cultural and educational background; however it has a purpose of challenging the assumptions made of the stereotypes the movie holds. However, movies such as ‘Get Rich Or Die Trying (2005)’, continuously reinforce the stereotype given to people from ethnic minorities. This is due to the way the characters are represented. Marcus (Curtis Jackson) the lead role, is represented as a street gangster, his job is to kill. When black people are portrayed like this is in the media, the representation is always degraded, as it helps fulfil the present stereotypes, and movies like these gangster films, do not really help the representation of these black males in the media. However, the changing point in the movie of when he finds his hidden talent of being able to sing and become a singer is a point of change for him and shows how he himself has now seen the light and wants to put it away, but just like in Freedom Writers, when the students are constantly faced with struggles he is also unable to do so straight away.

Movies such as “Get Rich or Die Trying (2005)” [13]are seen as films belonging to a gangster genre. They follow the typical generic codes associated within this genre. These movies also use a repertoire of different props which aim in helping the genre fall in place. Weapons such as guns and knives are used within gangster films; similarly these props are also used in Freedom Writers. This does not mean that this movie falls within this genre however, it does follow the typical codes and conventions of a gangster film. “The contemporary gangster film best embodies the ambivalence of film-makers towards ethnicity and race.”'[14] Winokur (1991) states a fact here, as more and more contemporary movies which are based within the gangster genre draw film makers towards ethnicity and race. This goes to show how the media is putting out new entertainment through an issue such as racial profiling and racism to become acceptable when the outcome is only just to viewing it, rather than using it as something to perpetrate in reality. The fact that the media is such a powerful tool, it acts as manipulating us into believing what we see on screen is a picture of what is happening in the real world, and it goes to show how as a naive and passive audience we are also injected with these thoughts, making ourselves believe the negative assumptions made against people from ethnic minorities.

A theorist, ‘Stanley Cohen (1972)’[15] talks about ‘folk devils’ and ‘moral panics’ and the way they affect the society. These moral panics consist of information which has been ‘mediated and constructed’ by the media and then published, which then creates a communal panic. The moral panics are associated with a certain group of people; in this case, the way the students are behaving in the movie has resulted in continuous segregation between them all. This goes to show how the students are all neglecting the ‘norms and values’ which have been put forward by the dominant classes.

There are many different social issues which have also been an influence to the way people have been represented from ethnic minorities. “Racist behaviour is based on centuries of economic exploitation and has been deeply embedded in European culture.”[16] An issue such as Black Slavery in the 1930’s is perhaps a main real reason to why the black people are shown as being under the whites. “Stereotypes of people of colour, Blacks foremost, have become the building blocks of pathological white ego-structures.”[17]
There is always a representation of the white being the rich and elite and blacks being second priority and not as good. A well known hegemonic theorist, Marcuse says how the media ‘indoctrinates and manipulates’ us. Similarly, with issues such as black slavery and Martin Luther King’s plans of liberation, the idea of the blacks rising above these specified stereotypes of the blacks just not being good enough are confirmed to be mistaken. This goes to show how “to expose these stereotypes as nothing but constructions could be liberating.” [18]
The Blaxploitation genre came forward in the early 1970’s where the movie ‘Shaft (1971)’[19] was the first movie belonging to this genre. This genre is specifically targeted at Black people of where the films within it tend to take place in an urbanised setting referred to as ‘the ghetto’. Blaxploitation films contain many negative stereotypes of black people, of which certain characters are portrayed in being associated with drugs, gun crime, and violence. Similarly, Freedom Writers also contains elements of this specific genre. The characters are all represented to be involved with crime as they have this hatred and this ethnic disgrace towards one another, where they are seen as being racist towards one another by the way they live their lives. The fact that all of the characters behave in such a racial way towards one another, goes to show how they themselves do not care about the issues of racial profiling and discrimination towards one another, as that is the way they have been brought up. It does not affect them. Theorist, Levi Strauss’s binary opposition theory comes hinted out at this point as people from a certain background will not associate within someone from another
Background, In this case, The Cambodians were against the Latino’s which was like Good vs. Evil, yet all of the people were innocent and only guilty for having this grudge of spite against each other as they were trying to fight for their own place in ‘their America.’

The movie Shaft does not contain specific indication to racism yet some of the characters behaviour involves them being prejudice. A scene where Shaft puts his hand out for the taxi, and the driver stops ahead of him where the other passenger is a white man. This portrays how there is a ‘fear of the black man.’ This is also reflected in ‘Freedom Writers’ where in one scene, Erin makes the students swap their seats, so she can divide them from the tribes they sit in. She asks Ben (the only white boy in the class) to go to the back (where all the black people are seated) and he instantly says ‘I can’t go back there.’[20] This shows the strong stereotype black people hold of being involved in violence as well as being socially unaccepted within people from another society.

In conclusion, Stereotypes exist within contemporary society and those given to ethnic minorities are seriously negative representations of these people, as they are categorised and targeted by the media regularly. The media use stereotypes of people as a kind of shorthand for getting their messages across.[21]This goes to show how the media acts as a major source, which controls the stereotypes given, making the stereotyped feel out of place and pushing them to the edge. This categorisation of people from ethnic minorities only just shows how we are living in a white dominated society, of where people from ethnic minorities don’t have as much respect in society as much as an ordinary man would have. The stereotypes are used to label specific people from a different culture to our own. This label is stuck to them in such a way that it affects the way they carry out their normal lives and continues to be a reason for the media to target them on a regular basis. The movie Freedom Writers does reinforce these common stereotypes, however only to a certain extent. By the end of the movie, the students who were at the beginning labelled as ‘unteachable’ students are represented as intelligent and wise. This goes to show that although the negative stereotypes are given to people from ethnic minorities, the media does in a way help to change this by introducing movies such as Freedom Writers and showing the way the stereotypes can change. Most importantly, although the media does change the stereotypes of these people, it is essential to remember that if there were no stereotypes in the first place, then there would be nothing to change within movies like these. Although the movies are purely made for entertainment purposes, people do reflect on them and compare them to what they see in reality, which helps create the realism.
Word count: 3385






References
Books

Works Cited

Cohen, S. (1972). “Folk Devils and Moral Panic: Thirtieth Anniversary Edition.
New York: Routledge.

Dutton, B., O'Sullivan, T., & Rayner, P. (2003). Studying the Media: An Introduction (Hodder Arnold Publication). London: A Hodder Arnold Publication.

Frank, A. (1993). Anne Frank : The Diary of a Young Girl By Anne Frank. New York: Bantam Books.

Friedman, L. (1991). Unspeakable Images: Ethnicity and the American Cinema. Urbana: University of Illinois Press.

Hall, S. (1977). Representation: Cultural Representations and Signifying Practices. London, New Delhi: SAGE Publications .

Malik, S. (2002). Representing Black Britian: Black and Asian Images on Television (Culture, Representation and Identity series). Thousand Oaks, CA: Sage Publications Ltd.

Munford, C. (1996). Race and Reparations: A Black Perspective for the 21st Century. Trenton, NJ: Africa World Press.

Probert, D. (2005). As/A Level Media Studies Essential Word Dictionary (Essential Word Dictionaries). Unknown: Philip Allan Updates.

Sardar, Z. (2000). Introducing Media Studies, (Introducing). Thriplow, Cambridge, UK: Totem Books.

Shohat, E. (1994). Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines). New York: Routledge.

Strinati, D. (2000). An Introduction to Studying Popular Culture. New York: Routledge.


Movies

(Ii), T. (Director). (2005). Coach Carter (Widescreen Edition) [Motion Picture]. United States: Paramount.

Lagravenese, R. (Director). (2007). Freedom Writers (Full Screen Edition) [Motion Picture]. United States: Paramount.

Sheridan, J. (Director). (2005). Get Rich or Die Tryin' (Full Screen Edition) [Motion Picture]. United States: Paramount pictures.

Woodruff, B. (Director). (2003). Honey (Full Screen Edition) [Motion Picture]. United States: Universal Studios.

Parks, G. (Director). (1971). Shaft [Motion Picture]. U.S.A.: Warner Home Video.

Websites


2007 Freedom Writers - Movie reviews, trailers, clips and stills. (n.d.). Retrieved February 4, 2009, from http://www.celebritywonder.com/movie/2007_Freedom_Writers102.html.

Common- I have a dream(freedom writers soundtrack) - AOL Video. (n.d.). Retrieved February 4, 2009, from http://video.aol.com/video-detail/common-i-have-a-dreamfreedom-writers-soundtrack/546801160.

Freedom Writers (2007). (n.d.). Retrieved February 4, 2009, from http://www.boxofficemojo.com/movies/?id=freedomwriters.htm.

Keep Ya Head Up - Wikipedia, the free encyclopedia. (n.d.). Retrieved February 4, 2009, from http://en.wikipedia.org/wiki/Keep_Ya_Head_Up.

Created at www.bibme.org

[1] http://www.celebritywonder.com/movie/2007_Freedom_Writers102.html
[2] ROSE (1989) cited in SHOHAT, E. and STAM, R. 1994: ‘Unthinking Eurocentrism: multiculturalism and the media’ , London: Routledge, p.21
[3]Hall, Stuart (1977): Representation: Cultural Representations and Signifying Practices, (1977), London, New Delhi. Sage Publications, p.271
[4] DOMESTIC TOTAL GROSS FIGURE:http://www.boxofficemojo.com/movies/?id=freedomwriters.htm
[5] SHAKUR, TUPAC:’KEEP YA HEAD UP’ – 1993 : http://en.wikipedia.org/wiki/Keep_Ya_Head_Up
[6] COMMON ft WILL.I.AM (2007): ‘I Have A Dream’, soundtrack Freedom Writers - http://video.aol.com/video-detail/common-i-have-a-dreamfreedom-writers-soundtrack/546801160
[7] FRANK, Ann (1947) ‘The Diary of a Young Girl by Anne Frank’
[8] ZIAUDDIN, Sardar (2000) ‘Introducing Media studies’: p.79
[9] Coach Carter (2005)
[10] Honey (2003)
[11] Sarita Malik (2002): representing black Britain, black and Asian images on Television, Sage publications. P.176
[12] ‘Get Rich Or Die Trying’ (2005)
[13] Get Rich or Die Trying (2005)
[14] WINOKUR (1991) cited in STRINATI, Dominic (2000) : ‘An introduction to studying Popular culture’ p.61, London: Routledge
[15] Cohen, Stanley (1972) “Folk Devils and Moral Panic”
[16] Essential word dictionary: AS/A- level Media studies, p.125
[17] Munford, Clarence (1996): Race and Reparations: A Black Perspective for the 21st Century, Africa World Press.. p.54
[18] FRIEDMAN, Lester D. (ed.) Unspeakable images: ethnicity and the American cinema. P.49
[19] ‘Shaft’ (1971)
[20] FREEDOM WRITERS; quote by Hunter Parrish
[21] Tim O'Sullivan, Brian Dutton, Philip Rayner (2003): studying the media (third Edition). London: Arnold Publications. P.181

Texas Chainsaw Massacre..

The Similarities and Differences Of Texas Chainsaw Maasacre - Old and New :

Similarities:

*The texts contain a group of teenagers who are on a roadtrip
*Both texrts use the setting of the 'deserted/bad house'
*Leather face is the prime killer in both movies
*There is a Hitch hiker who becomes the key to the events unfolded later
*The characters die in the same type of order
*Leatherface is hidden away in the beginning
*The town looks perfectly normal at first

Differences:

*Hitchiker is a girl and not Leatherfaces brother
*The same thing happens to the final girl, like what hapens to the hitchiker they find (this is told through the way the hitchiker acts, they ask her name and she says she wants to go home etc)
* The grandad is perfectly normal, he isn't stuk in a chair
* Mother is inroduced and the family is bigger
* The final girl has to kill one of the characyers to help ease the pain as he will die anyway
* The sheriff is more vicious and tortures three charcaters rather than just the girl in the previous one
* Teenagers are involved in drugs
The change in time shows the new couple to be more promiscuous compared to before

Scary Movie..

Scary Movie Franchise:
* The movies mainly specialize in spoofing current, popular horror films
* Several mid and late 1990's movies have been spoofed
* Movies spoofed within the text are :
-Halloween
-I know what you did last summer
-The sixth sense
-The blair witch project
-The usual suspects
-The matrix
*Movies tagline is 'No mercy. No Shame. No Sequel**' The last reference was based upon popular horror movies becoming long running franchises
*Scary Movie 2 was released with the tagline 'We Lied'
*The movie followed with sequels Scary Movie 3 & 4
*The original title for 'Scream' was supposed to be 'Scary Movie' - This was later used as a spoof of the original scream film
*Film was released through dimension films

The movie is relevant to the post modern society because of the fact that it contains elements of being ironic. The reason for this is because the texts refers to many fdifferent movies which the audiencwe would have already identified with. This helps creeate the spoof aspect of the movie creating comedy for the audince through the actions the characters take.

Scream..

Movies Made Refrence To..
* A Nightmare on Elm Street
* Halloween sequels
* Night of the living dead
* Dementia 13
* Candy man
* Prom night

Key word Definitions & link to Scream Movie..
*Pastiche: This is a term used for a media text made up form other media text pieces or of imitations of other styles -
This is linked to scream because the movie itself contains different movie immations within it. The text refers back to many different movies which enhances the different genre style promoted to the audience. The styles have been impacted on from the past, so the different repertoire of elemnts used in teh horror genre over timw ould be desrted houses, final girl characters and iconicly recognisable murder weapons such as knifes and chainsaws.
*Irony: This is a term used to describe when humor is based on using words to suggest the opposite of their literal meaning -
The text contains the usage of Irony so that the audiences can already be aeware of the words and storylines the characters are playing on. If a chracter was to say who's there? the audience will automatically be aware that this character is about to die now because it is a rule to not ask questions about who is there, as well as this irony is used when characters are involved in sexual mating games, then the audience will a;lready know how sex is punished and therefre these characters will certainly die.
*Intertextuality: This is referred to the practice of purposely including a reference of one text in the narrative of another, it can generate levels of meaning for the viewer -
*This is used in the text to help convey multiple meanings as well as creating awareness of the storyline for the audience. This is through mentioning certain texts, for instance if the movie Halloween was mentioned in Scream, then the characters would have a scene in the ,movie which would derive from the plot of halloween etc.

Scream Franchise:
* The movies have been directed by Wes Craven * The plot revolves around a main phychopathic killer
* A signature device, started in Scream and continued in Scream 2 and Scream 3, was the typical "rules" for the slasher subgenre of horror movies being stated by the characters.In Scream, those rules (as described by Randy) are:
You may not survive the movie if you have sex.
You may not survive the movie if you drink or do drugs.
You may not survive the movie if you say "I'll be right back","Hello?" or "Who's there?"
A similar set of "rules" was used for the movie's trailer:
Don't answer the phone
Don't open the door
Don't try to hide
But most of all don't scream

A Nightmare on Elm Street...

A Nightmare On Elm Street Franchise
* It is an American Horror Franchise
* This franchise began with the film series, created by Wes Craven
* The franchise consists of 8 Slasher movies, a television show, novels, and comic books
* The movie lead to the franchise being formed
* The franchise focuses upon main fictional character of Freddy Kruger.
* Freddy Kruger was first introduced in 'A Nightmare on Elm Street(1984)'
* A series of sequels were produced by the independent film compay 'New Line Cinema'
* Compared to other American horror film series, A Nightmare on Elm Street is the third highest grossing franchise
* Further Nightmare Movie is reproted to be released in 'April 2010'
---------------------------------------------

Wes Cravens New Nightmare Part 1

The beginning of the movie almost seems as if it will not contain the elements of the horror fiml genre and follow the hother. Hoever a few minutes into the film and when the robotic hand starts hurting people in the dream and heather awakes noticing how chase has been cut in exactly the same place as he was in his dream. This then enhaces how the movie will be similar to the previous Nightmare on Elm Street movies because it follows the typical convention of the movie characters being hurt in their dreams and then awakening to find themselves hurt on reality.

Friday the 13th!!

*Friday the 13th is an "American Franchise"
*The franchise consits of "12 Slasher Films" + "Television Show" + "Novels/Comics"
*Original film was written by "Victor Miller"
*All movies focus upon character "Jason Voorhees"
*Jason dies in 'Crystal Lake', which is later rumoured to be "Cursed"
*Jason is the key behind the movie, the murders are all linked to Jason either bieng the "Killer" or the motivation behind the murders.
*The full rights of the franchise are upon "Paramount Pictures."
*Friday the 13th is considered one of the most "Successful media franchises" in America.

Different Movie Sequels - Friday the 13th:

*Friday the 13th (1980)
*Friday the 13th part 2 (1981)
*Friday the 13th part III (1982)
*Friday the 13th: The Final Chapter (1984)
*Friday the 13th: A New Beginning (1985)
*Friday the 13th part VI: Jason Lives (1986)
*Friday the 13th part VII: The new Blood (1988)
*Friday the 13th part VIII: Jason takes Manhatten (1989)
*Jason Goes To Hell: The Final Friday (1993)
*Jason X (2002)
*Freddy vs. Jason (2003)
*Friday the 13th (2009)

Halloween U.K

Things that will be kept the same:

Media Language - Camera Shot: P.O.V Shot through the mask. This camera trick is great to keep the audience in suspense.

Iconography - Knife: murder weapon, it is the classic prop used in the slasher genre, originally forming from 'Psycho.'

Audience - Same as before, as in age group etc.

Audience movie effect - Visceral, as before.

Setting - same type of house with the dead bodies inside.


Things that will change: The new movie should include:

Media Language - The killer (Michael) should be focussed upon more clearly how he has gone to an institution as this is not made clear in the original movie.

Setting: although it has become an element for the scary movies to be set in a deserted area, so will this. the only thing that will change will be, how, it will move to a country side and not a town based area. The area will have houses that are around the corner from each other, so alot of extra space..for michael to torment the characters!!!!

Murder weapon: perhaps introduce the weapon as a popular prop michael would be famous for using.

Monday

Homework!

Targets =

*To expand Book Research and alter bibliography
*To use Key Concepts throughout
*Use media terminology consistently
*Add more theorists/quotes

Next Step =

I have to we-rite my opening paragraph and re-think my last paragraph.
I have to ensure that i meet my targets along the way so that my second draft is of a high standard, helping me achieve the best grade possible.

Thursday

Unit 1 – Introducing Genre:

I learnt how..“Genres are not fixed”
This is important to remember because genre or groups are not fixed definitions as they change over time.

As well as this..“Genre is a critical tool”
This is essential due to the fact that genre is seen as a concept which is used to analyse the films/filmmaking and audiences response to a film.

Finally..“commentators, actors and directors, refer to a films genre”
This point is important to remember as genre is constantly referred back to by people associated with a film text which falls under a certain group.

Overall, this unit has helped me to understand how genres are not fixed and that they do change over time. As well as this I have also learnt how genre is a critical tool and is always used to analyse responses to a text. To finish I also recognise the importance of how different genre texts are also assessed by people in their different media roles.

Unit 2 – Genre classification:

I have learnt about the “Hybrid genre”

This genre term is used to describe a genre and the different types of categories it may fall under, so a mixed genre. For instance a movie likes ‘Charlie’s angels’ would fall under the action-comedy hybrid genre, as it is a mix of both.

I also learnt..“Most modern, big-budget films do not fit into one category.”
This is usually because the movies have elements of other movie genres, so for instance a movie like ‘Prom night’ which is a thriller, could also be mistakably be seen as a romantic thriller, all because the movie focuses on the love life of the protagonist etc.

Finally..“Genre is dynamic, and many theorists refer to the repertoire of elements”
This means how like genre changes overtime, as it is not fixed, the iconic images also change overtime. The different characteristics of a particular genre are acknowledged through the iconography, style, setting, narrative, characters, themes and audience response.

Overall, this unit has helped me to understand how genres fall into different categories called ‘hybrid.’ Many of the big-budget movies use the hybrid genre approach to a movie as they contain elements of different genres, which means that as genre is dynamic the repertoire of element characteristics are assessed.

Wednesday

Independant Study

“In Long Beach, is all comes down to what you look like, it’s all about colour.”[1]
Does the movie ‘Freedom Writers (2007)’ reinforce common stereotypes of people from ethnic minority backgrounds?

It has almost become somewhat of a tradition, for ethnic minorities to always be related within a circle of violent behaviour. The media constantly targets youths from different minorities in ways where hegemony uses culture to promote power. In this case it would be the ruling by cultural influence where white people have the power and dominant control over people from ethnic minorities.

Set in Long Beach, California, Freedom Writers (2007) puts forward this negative stereotype of people within the ethnic community belonging to a vicious crime filled environment. The characters within the movie belong to a segregated community, where each race is divided into separate tribes. The students are represented as a central point to the movie, and the way they struggle to break free from the chaotic atmosphere around them to emerge as one, putting away the elements of the ‘Other’, and accepting their classmates for who they are rather than their ethnic backgrounds. “Racism is like a poor kid who grew up needing someone to hurt.”[2] This quote implies that racism is something which affects someone in such a way, that the outcome would be to hurt someone. Perhaps this is the reason, why the action of the youths in this film was due to all the segregation between them. Freedom Writers holds strong stereotypes of people within the African-American, Latino, Cambodian, Vietnamese, and Caucasian race to be associated with violence, gun/gang crime and drugs which has therefore resulted in people believing in these given stereotypes.

Freedom Writers focuses on a true story in 1994 where a first time teacher (Hilary Swank) faces a group of students who have been considered by the government as “un-teachable, at-risk” teenagers. The movie represents street wise kids who have all witnessed fights out breaking in front of them as well as murders of their own friends and family. Stuart Hall (1977) talks about the way black people are characterized in the media; “…their ‘locations’ are the familiar real-life settings of ghetto, street, police station and drug-bust.”[3]This goes to show how each character in the movie also falls within this categorisation of what Stuart Hall refers to as being a representation of black people within movies, which helps support the fact that people from ethnic minorities are there to become objectified in negative ways.

The institution of the texts is a highly recognisable institution, ‘Paramount Pictures.’ Paramount Pictures teams up with ‘MTV Films’ to bring to its audience ‘Freedom Writers.’ The movie had a domestic total gross of $36,605,602[4], which supports that it was a very successful movie. The fact that Paramount pictures are such a hugely successful establishment shows that the movie was used as a mainstream distributor so many people would have watched the movie anyway. However, teaming up with MTV films would interest people from different backgrounds who would not have been that interested in the movie to come and watch it. This is due to the fact how the soundtracks used in the movie such as ‘Keep Ya Head Up’[5] and the soundtrack ‘I have a dream’ [6]is from a rap genre which would be targeted at people within a multicultural society and perhaps specifically people from a more ghetto and urbanised area. The fact that the institution is MTV films also supports how people from the urbanised areas are more likely to watch the movie, as it is a music based institution, meaning it will contain a lot of music that would usually appear on this mainstream channel. As people from ethnic minorities are usually associated with hip hop, grime and rap music, the stereotypes given to them of being associated within crime and drugs, sticks well and supports the negative representation of them within the community.

A theorist, Richard Dyer, talks about how ‘stars are important.’ Freedom Writers has used this approach in attracting their audiences to view the movie. Mario – a famous R‘n’B artist, plays one of the lead characters in the movie as ‘Andre Bryant’ who is represented as one of the teenagers who has just lost hope. Coming from a ‘typical broken home’ as a lot of black people are shown on screen, he struggles to maintain a good record at school, and as he sells drugs when he is out of the classroom, he just cannot find time to finish his school work. Andre – In fact, all of the characters in the movie are shown as dumbing one another down. All of the characters in the movie are portrayed as to have lost hope and are represented to be at school, because they have to and not the case where they feel that they want to.
Erin (Hilary Swank) is represented as determined to change the ways of these students and that is when she starts to personally buy books for them. When she learns that the students have no idea what a Holocaust is, she makes them study ‘The diary of Anne Frank.’ “When I write I can shake off all my cares, My sorrow disappears, my spirits are revived!”[7] The students are then given the opportunity to keep a diary themselves and then later understand the ease of writing out all of the feelings, hurt and pain they had kept inside them for so long, just like Anne Frank did, write everything our before her on blank pieces of paper, helping her emerge from what was going on around her. Their life, written on paper felt so excellent, causing them to begin changing their lives around. This part in the movie helps change the common stereotypes which are given to people from ethnic minorities. The fact that these students are prepared to leave the gang crime and swap it for books, goes to show how knowledge is something which acts like a tool in the movie and how all these negative stereotyped students really needed was someone to pay attention and not ‘dumb them down’ and classify them as ‘dangerous’ and ‘useless.’
“Racial stereotypes are among the most readily employed in the media.”[8] It is right to say that the stereotypes within contemporary society are supported with what is actually a representation of something which has been ‘constructed’ in the media. The media continuously reinforces stereotypes given to people from ethnic minorities, such as black people are always associated with drugs and gun crime. The “Oriental stereotype” of the people from the East being chaotically violent and of Asians being regarded as the ‘Other’ due to them lacking the qualities any average – in fact an average WHITE man would have.
However, although these negative stereotypes have been put forward in the media continuously, movies such as “Coach Carter (2005)”[9], “Honey (2003)”[10] and Freedom Writers challenge these assumptions. These movies all contain the Proppian Hero/Heroine who depicts the grimy scenes of the ghetto which are based at the centre of these characters hearts and then learn to interact with them in such a way that they are able to change everything around to favour these rebellious teenagers. The thing in common in all three movies is how we as an audience get a fairly accurate representation of street life. The way the characters go in their every day-to-day lives and struggles of not having money as they are from the ‘hood’, the neglect they face from people outside their race and social status. The movies also help support the stereotypes given to people from ethnic minorities, however they are also challenged and as the movies come to an end, all three movies have shown the characters have changed their lives around, from the stereotypes given, to someone who can now be accepted in society and by not being judged on their skin.

Freedom Writers reinforces the stereotypes given to the characters within the movie. This is created through the usage of props and characters clothing. The way the characters dress is in loose and street wise clothing. The male teenagers all wear hooded tops, which itself has a negative connotation stuck to it, as well as baggy jeans falling half way down their waists and loose baggy t-shirts, which look more like dresses! These are the typical clothes a teenager would wear; however, they are specifically worn by teenagers within the ethnic community and less likely to be worn by a white boy, within the same age range and perhaps even same society. The stereotypes of being violent are also supported through the usage of props which are given to these characters. The characters are seen holding weapons like knives and guns in some scenes, which strengthens the negative views of people, on the people that are being categorized here as the ‘Other’ as they are simply not like us.
“Violence only begets violence”’[11] It is always vital to remember how a person’s actions are always based upon something they may have come across in the past. Similarly, in Freedom Writers, the reason why these students are so out of control could be as they have seen one another as the ‘Other’, because they are not like them. They are different to them, they do not act and behave the way their specific ‘people’ act and behave, causing the segregation between one another.
Colonialism played a major hand in the fact that it was ok to be racist. It was used to justify oppression and was seen as socially acceptable. This reflects on the way that as well as colonialism, the way that some historical issues prevailed was also a reason why it is still ok to categorise people from ethnic minorities. As the text is polysemic it all depends on the audience’s social, cultural and educational background; however it has a purpose of challenging the assumptions made of the stereotypes the movie holds. However, movies such as ‘Get Rich Or Die Trying (2005), continuously reinforce the stereotype given to people from ethnic minorities. This is due to the way the characters are represented. Marcus (50 Cent) the lead role, is represented as a street gangster, his job is to kill. When black people are portrayed like this is the media, the representation is always degraded, as it helps fulfil the present stereotypes, and movies like these gangster films, do not really help the representation of these black males in the media. However, the changing point in the movie of when he finds his hidden talent of being able to sing and become a singer is a point of change for him and shows how he himself has now seen the light and wants to put it away, but just like in Freedom writers, when the students are constantly faced with struggles he is also unable to do so straight away.

Movies such as “Get Rich or Die Trying (2005)” [12]are seen as films belonging to a gangster genre. They follow the typical generic codes associated within this genre. These movies also use a repertoire of different props which aim in helping the genre fall in place. Weapons such as guns and knives are used within gangster films; similarly these props are also used in Freedom writers. This does not mean that this movie falls within this genre however, it does follow the typical codes and conventions of a gangster film. “The contemporary gangster film best embodies the ambivalence of film-makers towards ethnicity and race.”'[13] Winokur (1991) states a fact here, as more and more contemporary movies which are based within the gangster genre draw film makers towards ethnicity and race. This goes to show how the media is putting out new entertainment through an issue such as racial profiling and racism to become acceptable when the outcome is only just to viewing it, rather than using it as something to perpetrate in reality. The fact that the media is such a powerful tool, it acts as manipulating us into believing what we see on screen is a picture of what is happening in the real world, and it goes to show how as a naive and passive audience we are also injected with these thoughts, making ourselves believe the negative assumptions made against people from ethnic minorities.

There are many different social issues which have also been an influence to the way people have been represented from ethnic minorities. “Racist behaviour is based on centuries of economic exploitation and has been deeply embedded in European culture.”[14] An issue such as Black Slavery in the 1930’s is perhaps a main real reason to why the black people are shown as being under the whites. Why it is the case of the white being the rich and elite and blacks being second priority and not as good. A well known hegemonic theorist, Marcuse says how the media ‘indoctrinates and manipulates’ us. Similarly, with issues such as black slavery and Martin Luther King’s plans of liberation, the idea of the blacks rising above these specified stereotypes of the blacks just not being good enough are confirmed to be mistaken.

The Blaxploitation genre came forward in the early 1970’s where the movie ‘Shaft (1971)’[15] was the first movie belonging to this genre. This genre is specifically targeted at Black people of where the films within it tend to take place in an urbanised setting referred to as ‘the ghetto’. Blaxploitation films contain many negative stereotypes of black people, of which certain characters are portrayed in being associated with drugs, gun crime, and violence. Similarly, Freedom Writers also contains elements of this specific genre. The characters are all represented to be involved with crime as they have this hatred and this ethnic disgrace towards one another, where they are seen as being racist towards one another by the way they live their lives. The fact that all of the characters behave in such a racial way towards one another, goes to show how they themselves do not care about the issues of racial profiling and discrimination towards one another, as that is the way they have been brought up. It does not affect them. Theorist, Levi Strauss’s binary opposition theory comes hinted out at this point as people from a certain background will not associate within someone from another
Background, In this case, The Cambodians were against the Latino’s which was like Good vs. Evil, yet all of the people were innocent and only guilty for having this grudge of spite against each other as they were trying to fight for their own place in ‘their America.’

The movie Shaft does not contain specific indication to racism yet some of the characters behaviour involves them being prejudice. A scene where Shaft puts his hand out for the taxi, and the driver stops ahead of him where the other passenger is a white man. This portrays how there is a ‘fear of the black man.’ This is also reflected in ‘Freedom Writer’s’ where in one scene, Erin makes the students swap their seats, so she can divide them from the tribes they sit in. She asks Ben (the only white boy in the class) to go to the back (where all the black people are seated) and he instantly says ‘I can’t go back there.’[16] This shows the strong stereotype black people hold of being involved in violence as well as being socially unaccepted within people from another society.

To finish, Stereotypes do still exist within contemporary society and those given to ethnic minorities are seriously negative representations of these people, as they are categorised and targeted by the media regularly. This goes to show how the media acts as a major source, which controls the stereotypes given, making the stereotyped feel out of place and pushing them to the edge. This categorisation of people from ethnic minorities only just shows how we are living in a white dominated society, of where people from ethnic minorities don’t have as much respect in society as much as an ordinary man would have. The stereotypes are used to label specific people from a different culture to our own. This label is stuck to them in such a way that it affects the way they carry out their normal lives and continues to be a reason for the media to target them on a regular basis. The movie Freedom writers does reinforce these common stereotypes, however only to a certain extent. By the end of the movie, the students who were at the beginning labelled as ‘unreachable’ students are represented as intelligent and wise at the end. This goes to show that although the negative stereotypes are given to people from ethnic minorities, the media does in a way help to change this by introducing movies such as freedom writers and showing the way the stereotypes can change. Most importantly, although the media does change the stereotypes of these people, it is essential to remember that if there were no stereotypes in the first place, then there would be nothing to change within movies like these. Although the movies are purely made for entertainment purposes, people do reflect on them and compare them to what they see in reality, which helps create the realism.
Word count: 3012
[1] ‘Freedom Writers’ (2007)
[2] ROSE (1989) cited in SHOHAT, E. and STAM, R. 1994: ‘Unthinking Eurocentrism: multiculturalism and the media’ pg.21, London: Routledge
[3]Hall, Stuart (1977): Representation: Cultural Representations and Signifying Practices, (1977) pg.271, London, New Delhi. Sage Publications
[4] DOMESTIC TOTAL GROSS FIGURE:http://www.boxofficemojo.com/movies/?id=freedomwriters.htm
[5] SHAKUR, TUPAC:’KEEP YA HEAD UP’ – 1993 : http://en.wikipedia.org/wiki/Keep_Ya_Head_Up
[6] COMMON ft WILL.I.AM (2007): ‘I Have A Dream’, soundtrack Freedom Writers
[7] FRANK, Ann (1947) ‘The Diary of a Young Girl by Anne Frank’
[8] Representation handout: pg. 79
[9] Coach Carter (2005) - http://en.wikipedia.org/wiki/Coach_Carter
[10] Honey (2003) - http://en.wikipedia.org/wiki/Honey_(2003_film)
[11] ‘Get Rich Or Die Trying’ (2005) - http://en.wikipedia.org/wiki/Get_Rich_or_Die_Tryin%27_(film)
[12] Get Rich or Die Trying (2005)
[13] WINOKUR (1991) cited in STRINATI, Dominic (2000) : ‘An introduction to studying Popular culture’ pg.61, London: Routledge
[14] Essential word dictionary: AS/A- level Media studies, pg. 125
[15] ‘Shaft’ (1971)
[16] FREEDOM WRITIERS; Hunter Parrish

Tuesday

Cover Work - 27/01/08

'Slumdog Millionaire'

The trailer of 'Slumdog Millionaire' starts off with a shot of the slums. This overall represents the day to day livings of each person living in this poverty filled society. The importance of giving the audience a shot straight away is to ensure that they grasp the anchorage meaning of the title 'Slumdog' so that they become aware throughout the end that the story line will be related to someone from this 'slum' throughout the remaining trailer.

The trailer represents the indian characters in many different ways. One shot we see a capably bright boy who has the ability to make it on to the telivision show 'Who wants to be a Millionaire' however due to him being from a slum and actually being able to win £1m shows that there are labels stuck to him. The labels show this boy being stereotyped as a cheat and liar as he is just labeled as a 'slumdog' who simply, 'cannot know the answers.'
--
This in a way represents indians in a negative way, simply due to the fact that, just because some people do not have the best of lives, they are bound to be a failure. This brings in elements of the 'oriental' stereotypes' of how although the lead character 'Jamal' is uneducated, he is definately wise


NANDY = Colonization; the colonized have been brutalized by the colonizers. This shows thta as Jamal is labeled as a 'Cheat' that he is represented as the colonized in this movie, because he is the one that is being abused here. However, the colonizers are non other than people from his own race, yet due to their authoritive power and elite background, Jamal is seen as the weaker role as he is a 'slum dog' which makes it easier for him to be the character or have the emotional feelings/qualities the colnizers are not supposed to have.

Danny Boyle on India

Danny boyle simply talks about the way it was for him to go to india and to make the film. There are scenes shown from the movie of little kids running around through the streets of the indian shanty town areas. This is not representing India in a negative way as it is a true insight of reality, which is not portrayed in the media often. This is the reason why some people may say that India is being represented in a negative way.
Danny Boyle talks about India in a positive way throughout the clip and the way life really is for some people.

British Asians

Poorna Shetty talks about the reactions of people from the asian community and whether they agree with th representations shown on screen. P.Shetty says 'I feel Boyle's depiction of Mumbai is spot on.' Shetty says how she agrees with the way Boyle has depicted Mumbai. This is true as Boyle is giving the audience a real Taste of Mumbai. The goods and bads. Although at places Indians have been represented as negative, where the slums and poverty and how every kid is devious through the way they manage to trick people into buying things just to make a living. As well as there being begative people within a community who aim in making money by using and abusing these children. There are also positive represenatations, for instance, the knowledge of this 'Slumdog' is so great, that he manages to win himself £1m, all based around different stories from his childhood.
Although some people are relieved that India has now had the oppurtunity to be shown as the way it really is for some people in the poorer areas, it has also become an issue for others. The representation of the cops beating up this young man who is telling the truth clearly shows that India's authoritive figures areebing stereotyped as ones to take bribary as well as use illegal ways to find out the truth, even if it means that the man may be innocent. This is a highly negative representation, it could be saying how Certain countries are more in controll as they have a controlled legal role in the way they treat their criminals/suspects, however, as India is not such a rich contry, it lacks the way it treats others etc.

Poverty Porn
This article is all about the way that the movie is trying to represent similar links between what is actually happening in the poorer parts of India. However, the writer argues how many different directors have also come along to India and done the same, Filemed a movie, Won awards, and then carried on, never revisiting the area or thinking again about these issues. Ian Jack explains how a lot of research has been carried out, however the fcat that some people from the indian industry alone disagree shows that they may totally disagree with the way the asian lifestlyes and communitys are being represented in this movie.

Monday

First paragraph again!!

In Long Beach, it all comes down to what you look like, it’s all about colour.”[1]

Does the movie ‘Freedom Writers (2007)’ reinforce common stereotypes of people from ethnic minority backgrounds?


It has almost become somewhat of a tradition, for ethnic minorities to always be related within a circle of violent behaviour. The media constantly targets youths from different minorities in ways where hegemony uses culture to promote power. In this case it would be the ruling by cultural influence where white people have the power and dominant control over people from ethnic minorities.
Set in Long Beach, California, Freedom Writers (2007) puts forward this negative stereotype of people within the ethnic community belonging to a vicious crime filled environment. The characters within the movie belong to a segregated community, where each race is divided into separate tribes. The students are represented as a central point to the movie, and the way they struggle to break free from the chaotic atmosphere around them to emerge as one, putting away the elements of the ‘Other’, and accepting their classmates for who they are rather than their ethnic backgrounds.
“Racism is like a poor kid who grew up needing someone to hurt.”[2] This quote implies that racism is something which affects someone in such a way, that the outcome would be to hurt someone. Perhaps this is the reason, why the action of the youths in this film was due to all the segregation between them. Freedom Writers holds strong stereotypes of people within the African-American, Latino, Cambodian, Vietnamese, and Caucasian race to be associated with violence, gun/gang crime and drugs which has therefore resulted in people believing in these given stereotypes.

[1] ‘http://www.celebritywonder.com/movie/2007_Freedom_Writers102.html
[2] ROSE (1989) cited in SHOHAT, E. and STAM, R. 1994: ‘Unthinking Eurocentrism: multiculturalism and the media’ pg.21, London: Routledge

Self Evaluation

· Attainment:3
I have made progress from my last interim. This is because before I did not have sufficient information on my independent study, and now that I have started to write it, I have gained more and more information along the way.


· Effort : 3
I really think that I do put a lot of effort in and do try my best. However, it could be improved a lot more. I think this term I have put in a lot of effort into all of my work but it still can be improved a lot more.


· Punctuality:3
This area really needs to improve as I am frequently turning up late to lessons. However, when I do come, it’s never the case of forgetting equipment as I always have what will be needed within the specific day’s lesson.


· Submission and quality of homework:2
I feel that my quality and submission of homework has improved vastly since the last interim report. This is because all my homework is completed to a high standard. I would like to make sure that I put in a lot of effort this term so that this could perhaps go up to a 1.


· Ability to work independently:2
I feel I can work independently really well; I did need help with my independent study as I was unsure but that is not a problem. I have started my independent study and am still independently researching through different media texts.

· Quality of writing:3
I personally think that my quality of writing still needs to improve. I need to practise structuring my essays as I usually just tend to have all the paragraphs muddled up!! This term I have learnt a lot of different media theorists and key terms which would aid in helping my quality of writing.

· Organisation of Media folder:2
I have given myself a 2 for my media folder as I got a credit for it when it was checked in class!! My media folder is organised well, and I always make sure to put all of my notes and handouts in the correct order.

· Oral contributions in class:4
I don’t really think that I contribute much in lessons as much as I should. This is partly due to the fact that sometimes it takes time for me to be able to understand something we are learning about, which results in not being able to answer confidently.

· Standard of Module 5 blog:3
I feel my blog has all of the homework tasks completed which have been asked to be done. However, I feel that when I am researching about my independent study, even when I just read through information, I should post that onto my blog. This is because maybe it will come handy when writing my essay.


· Standard of Module 6 blog:4
I think that this blog is not up to that much of a high standard as my med 5 blog. This could be due to the fact that Mr Bush just gives us a lot of extra work!! But the work that I have completed on the blog has been completed to a satisfactory level, which could easily be improved.


ebi:
*Need more work to do on med 6 blog
*Attend lessons on time

www:
*All of my work is up to date
*My independant study is half complete

First Paragraph

Does the movie ‘Freedom Writers (2007)’ represent typical stereotypes of people from ethnical backgrounds?

“In Long Beach, it all comes down to what you look like, it’s all about colour.”
[1]

The Blaxploitation genre came forward in the early 1970’s where the movie ‘Shaft (1971)’
[2] was the first movie belonging to this genre. This genre is specifically targeted at Black people of where the films within it tend to take place in an urbanised setting referred to as ‘the ghetto’. Blaxploitation films contain many negative stereotypes of black people, of which certain characters are portrayed in being associated with drugs, gun crime, and violence. Similarly, Freedom Writers also contains elements of this specific genre.

Set in the ghetto, Freedom Writers brings to us a true life story of a teacher so devoted to her students and the happenings of their classroom. One thing in common, helping the ,film fall within the Blaxploitation genre, is how these youths were all segregated into their own separate tribes of Strauss’s Binary opposition theory of Black vs. Cambodians, where only Blacks associated with Blacks and Cambodians associated with Cambodians etc. “Racism is like a poor kid who grew up needing someone to hurt.”
[3] This quote implies that racism is something which affects someone in such a way, that the outcome would be to hurt someone. Perhaps this is the reason, why the action of the youths in this film was due to all the segregation between them. The categorisation of these students was the root cause of fights that would outbreak in the classroom, playground and even on the streets, of where children as young as 15 where using guns and involved in murder rather than being at home within the late hours of falling darkness.
---

[1] ‘Freedom Writers’ (2007)
[2] ‘Shaft’ (1971)
[3] ROSE (1989) cited in SHOHAT, E. and STAM, R. 1994: ‘Unthinking Eurocentrism: multiculturalism and the media’ pg.21, London: Routledge

Wednesday

Historical Texts

Shaft Trailer

Shaft is a 1971 American blaxploitation film directed by Gordon Parks and released by Metro-Goldwyn-Mayer. An action film with elements of film noir, Shaft tells the story of a black private detective, John Shaft, who travels through Harlem and to the Italian mob in order to find the missing daughter of a black mobster. The movie was adapted by Ernest Tidyman and John D. F. Black from Tidyman's 1971 novel of the same name.


  • Shaft is shown as a ‘man on a mission’ throughout the movie. He is trying to complete the task of finding Marcy (daughter of Bumpy - mob) and goes to different lengths to ensure she is found.

This relates to Freedom Writers, because ‘Erin Gruwell’ (teacher) also goes all out for the students. She makes them learn that they need an education, even though they don’t want it.

  • Blaxploitation Genre came forward in 1971 in the United States, in this very same movie. This genre targets the Urban Black audience. The movies within this genre are set in ‘the ghetto’ of where they the characters are involved with gun/gang crime, violent behaviour as well as being part of or related to a mob.

This genre fits into Freedom Writers, as that is also set in ‘the ghetto.’ The characters are all represented to be involved with crime as they have this hatred towards one another. They have this ethnic disgrace towards one another, where they are seen as being racist towards one another by the way they live their lives.

  • The movie does not contain specific indication to racism yet some of the characters behaviour involves them being prejudice. A seen where Shaft puts his hand out for the taxi, and the driver stops ahead of him where the other passenger is a white man. This portrays how there is a ‘fear of the black man.’

In one scene, Erin makes the students swap their seats, so she can divide them from the tribes they sit in. She asks Ben (the only white boy in the class) to go to the back (where all the black people are seated) and he instantly says ‘I can’t go back there.’ This shows the strong stereotype black people hold of being involved in violence.

  • The film uses Strauss’s Binary Opposition. We see the:
    Black vs. White
    Harlem Mob vs. Mafia

Freedom writers also contains this very same use of binary oppositions. It is seen more as, Hood vs. Hood. This shows the way the different people from the different multi-cultural backgrounds have been segregated.

Books I will Use:
*FERGUSON, ROBERT Representing ‘Race’: Ideology, Identity and The Media
*MALIK, SARITA Representing Black Britain: Black And Asian Images On Television
*STRINATI, DOMINIC Introduction to Studying Popular Culture, An
*O’SULLIVAN AND JEWKES Media Studies Reader, The

Essay Plan


Monday

5 female Directors/reasons/rare sight

Gurinder Chadha
- Bhaji On the Beach (1993)
- Bride and Prejudice (2004)
- The Mistress of Spices (2005)

Amy Heckerling
- Clueless (1995)
- Look who's talking (1989)
- I could never Be your Woman (2007)

Amma Asante
-A way Of Life (2004)

Lynne Ramsey
-Morvan Caller

Sally Field
- Mrs Doubtfire (1993)
- Legally Blonde 2 (2001)
-The little Mermaid (2008)

5 Ways females are a rare sight

- 9/10 will be high positioned males
-Due to objectification they do not get to play these parts
-The directors have given up totaly
-They have children and have to play the motherly figure

Reasons to improve
-More women need to subit ideas rather than being scared of rejection
-Men should contribute in household activities
-More females should step forward with fresh ideas

Pic Bite

HomeWork!! - Contempary/Historical

Contempary ads

Parozone Ad

This advert shows the protagonist is concerned about taking a lead role through cleaning up. He is represented as authorative and the clothing he is wearing connotes a police officer type uniform, supporting him as a dominant male figure. This ad changes the way females have been represented in society, because the 12st century is showing an ad containing a lead male carying out a womens job. This new role of men taking on womens roles is shown how this is becoming accepted in society today so more males are taking on roles like these.

Diet Coke Hunk

This advert shows the change in todays society. The three owmen are shown as independant females working in an office. With these females given this role in the office setting alone ngoes to show the second wave of feminism definately hit. The three females are watching 'the hunk' as he comes down. This can introduce the new 'female gaze theory' which suggests that women look at men as well as men look at women.

Jadore Ad

This ad shwos a women who is an object of the male gaze. She is beautiful which supports Scheibe (1979) theory. The fact that she is supposed to be advertising perfume is understandable,but the perfum comes in at the end with no link to the owmen taking her clothes and jewelery on in the development to the fragrance name. The new adverts of the 21st century clearly show females now have lead roles but they are chosen based on their looks and what they casn offer on screen.

Historical Ads

Bounty - 1970s

Women in television ads were found to be more concerned about 'beauty, cleanliness, family and pleasing others.' Says Scheibe in 1979. This advert proves how Scheibe was on the right track about his thoughts on ads. This women is concerned about 'cleanliness' and 'pleasing others' by selling this Bounty paper towel product. She is dressed in a way which would suggest a housewife/motherly figure which go to connote the way women were represented in the 70's at that time.

Cadbury Caramilk - 1976

This advert shows a women who is eating the chocolate in a sexual manner. It could be said that by eating it slowly she is creating pleasure for others. This ad shows how women would not get much time on screen, and when they did they were always using their beauty to enhance their role.This women is an object of theMale Gaze because the viewers willbe watching her rather than the product in her hands she is trying to sell.

Big Mac - 1970s

This advert ranges and shows many different females giving their view on the Big Mac.The ad instantly opens up with two pretty females sitting on the table which shows they are being on screen to attract attention from the males. Another women is shown as just describing Big Mac, using her smile and beauty to interact withj the audience watching. The third female shown is shown in a motherly figure whilst holding a baby. This reflects on Scheibe's nwords of how women areshown on screen.

Tuesday

H/work

1950's

These are two movies form the 1950's. We see the camera angles shots are constantly making the male roles look dominat through the low angled shots. They are seen as role model figures which means they must of been highly influential in that period of time. The males would have more screen time and it was clear that women had no main roles as yet other than accompanying the lead male.

High Noon

DOA (film noir)

1960's

Alfred Hitchcock's Physco was a huge hit. Statisticly, this was also a big time for women as they were now getting more screentime which meantthat theyw ould have some type of leading roles. 'The final girl' was a phrse used to describe the lead character who survives in the end. This was a classic and showed how women were starting to take on lead roles. another hit fom the 1960's which also show women with leading roles was the movie Hypnotic Eye, we see a character who is shown as strong reflecting on how the woemn were geting lead roles.

Phsyco

Hypnotic Eye

1970's

This time also show how women are noe with many leading roles. The famous star wars movie, the women is a highly admired figure. In 1972 Sharon Smith also said how ''The role of a woman in a film almost always revolves around her physical attraction and the mating games she plays with the male characters''.

Star wars

1980's

The femma fatale female was introduced. The backlash had also come along. Women were hsown as superior roles and dominated leading roles which men woiuld take on. The femme fatal which originated in the 1940's shows women as sexy and classy yet wuith the power to almost do anything in their will so that they can destroy the lead male.

Fatal Attraction

1990's

men had a percentage of prime time tv roles whilst women were in many leading roles as well. The new generation of women were gainin identity and also had the role of new and challenging roles. This would show them as powerfull and their vioew changed in society. The women were all free and independant yet their sexuality was used a moajrity of the time aswell.

Three men and a Baby

Contemapry Texts

Movies in todays society have the females with leading roles. A lot of the females are young and independat and can be put on screen just as men are. The new women are shown as storng as the males and not only their for sexual pleasures or the token. They can play lead roles. such as charlies angles and lara croft in tomb raider.

Charlies Angels
Tomb Raider